The Nokia X2 Will Keep Microsoft Devices Alive For Now

Picture Credit: Microsoft

Summary

• The Nokia X2 is poised for success amid hardware updates, aesthetics, and the brand value of Nokia in emerging markets.
• Microsoft will expand its services footprint (OneDrive, Skype, etc.) in emerging markets due to the success of the Nokia X2.
• The "Android One" initiative from Google is a long-term threat to Microsoft's low-end line of phones in emerging markets.

Hostility is not always the way to go. Microsoft (MSFT) demonstrated this with the launch of its Android open-source platform, or AOSP, based Nokia X. As a result, the company improved its market share in emerging markets like India. The company recently unveiled a descendent to this line of phones, named the Nokia X2. The phone will gain traction due to the improved hardware, software, and design. It will help Microsoft to stay relevant in the smartphone wars. The apps, services, and cloud footprint of Microsoft will expand as a direct result of the Nokia X2. Continuance of the AOSP-based phones can be fruitful for the company in the long run.

Read the rest of the report here